We designed the new Crescent Capital website to describe the breadth of their experience in terms of identifying and investing in some of Northern Ireland’s most important and successful businesses. The key message Crescent wanted to convey was that their investment is as much in the people as the companies within their portfolio. We brought regular contributor Simon Mills in to photograph the Crescent team and some of their investees. The result is a friendly, professional, sophisticated website which reflects the personality of the company.